TUI Projects

I’ve worked as a Campaign Designer at TUI for the past two years, producing a wide range of print and digital assets. My core responsibilities include designing in-store posters, tourist board leaflets and posters, and supporting the development of Campaign Playbooks which are used across multiple channels. Alongside my main work, I do other Ad-hoc projects which usually allow some more creative freedom. This can range from creating Print Advertisements, Letterheads, Pull-Up Banners, Programme Adverts, Vinyls, Gift Cards and even digital assets such as Facebook Marketing Posts and Email Banners. Below are examples of a few pieces of these artworks. As part of my role at TUI, I’ve worked on a range of concept development projects—from initial ideation through to final delivery. One recent example involved creating a new visual style for the FX Travel Money section across both print and digital platforms. The existing branding felt outdated, so after conducting consumer research, I developed and presented a refreshed look tailored for web, in-store, and retail stores. Following feedback from various channels, I refined the concept and produced all necessary assets, which are now in the process of being rolled out.Another project I led was the design for a small activation retail pop-up aimed at driving brand awareness in high-traffic shopping centres and university locations. Working alongside an agency, I reworked their initial 3D mock-ups to align with TUI’s brand and delivered final designs for the pop-up walls. I also created supporting assets including Polaroid overlays, photo wallets, Facebook QR signage, and screen covers. The project spanned six months from start to launch.Originally intended for six trial locations, the activation launched in Scotland and received strong engagement, including queues at the Edinburgh St James TUI store. Due to its success, the campaign was rolled out to multiple additional sites across the UK. It was rewarding to contribute to a campaign that delivered such strong results for the retail side of the business.