BARCLAYS HUB

This project was created in response to a D&AD competition brief set by Barclays, focused on innovating digital banking for neurodivergent users. I developed Barclays Hub, a personalised in-app experience designed to support time management and budgeting while reducing anxiety and sensory overload. Key features include customisable colour schemes, font sizes, background music, visual timers, and simplified navigation—no page is more than two clicks from the homepage. The app also offers voice control, a time-out button with breathing exercises, and access to in-branch Hub Spots for one-on-one support. The design prioritises clarity, accessibility, and emotional wellbeing to help users manage their finances with confidence.